Trade-in programs are nothing new, obviously, but both Microsoft and HTC are specifically targeting iDevice owners with their latest exchange campaigns.
Microsoft wants iPad owners to switch to the Surface (too funny), while HTC is guaranteeing* (*terms and conditions apply) at least $150 for your old iPhone.
Looking at Microsoft’s promotion firstly, they’re hoping users of the iPad 2, iPad 3 or iPad 4 will ditch the world’s best-selling tablet in favour of the industry’s laughing stock. Good luck with that.
In particular, “Trade in your iPad, Get a min. $200 gift card” to “Use towards the purchase of a Surface or other cool products at the Microsoft store”.
Meanwhile, HTC invites you to “upgrade” to the all-metal HTC One (or the HTC One mini) and get $150 back when you throw them an iPhone 4S or iPhone 5.
Neither promotion appears to be available in the UK, though if you’re looking to get some cash for your old iPhone or iPad, you can always hit up Apple’s Reuse and Recycling site.
Going through the motions, it appears I can get £270 for my 64GB iPhone 5, which is only £430 less than what I paid for it one year ago. Ahem.