I’ve never really understood this Twitter thing myself. I realise it largely depends who you “follow”, but it seems largely built around self-promotion, while Facebook is infinitely more social. But that’s another rant for another time.
Where was I again? Ahh, a new study suggests that Twitter is more addictive than alcohol and cigarettes. Actually, on further reading, it appears that Twitter is merely used as a substitute for all social media in the Guardian headline; the study wasn’t particularly Twitter-based. Ah well.
Anyway! Said study was led by Wilhelm Hofmann of Chicago University’s Booth Business School, and focused on 205 citizens of Wurtzburg, Germany, aged between 18 and 85.
Seven times a day over the course of a week, the participants were asked to rate their desires. There were over 10,000 responses, and the results were pretty freaking interesting.
While the urge to procreate and sleep were unsurprisingly stronger, people were more likely to give into social networking cravings.
Hofmann explains: "Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist.
"With cigarettes and alcohol there are more costs - long-term as well as monetary - and the opportunity may not always be the right one. So, even though giving in to media desires is certainly less consequential, the frequent use may still 'steal' a lot of people's time."
Somewhat ironically, this article took way longer to pen than it should have, thanks to having Facebook open in the background. Bah.