The late Steve Jobs was legendary in his eye for design detail and fastidious that nothing should compromise it. He wanted Apple's goods to look sleek and evoke certain emotions.
Can you imagine what he would say if he could see the Aqua Tek S case? The words 'turning in his grave' spring to mind.
It's a case for the iPhone 4 and 4S and, as you've probably gathered by now, it's not expecting to win any prizes for its looks. But when it comes to rugged indestructability, it could be a different story.
The Aqua Tek S is waterproof to 20 feet, and can withstand drops, falls and accidental spills. The outer shell is made from poly-carbonate materials with rubber grips for added protection, and that fetching colour scheme you see before you is described as "signal orange, black night and urban camo". It even has its own solar panel and space for an extra battery to add to your iPhone's existing power supply.
Unfortunately, it also literally makes your iPhone look like the proverbial brick. Ugly. As. Hell. Although that last part isn't in the press release.
It's not available yet - in fact, the group behind it - Snow Lizard Products - is is trying to get funding through the Kickstarter scheme and is currently seeking $75,000. When it does finally become available, however, expect to be able to pick one up for the equivalent of around $130.