Nielsen has shared the results of a recent survey monitoring UK Android users and their app-based habits, having kept tabs on 1,500 peeps over a six-month period in 2012.
While you’d be forgiven for thinking that the likes of Angry Birds and Temple Run would feature quite heavily, there is in fact just one game in the top 15 Android apps.
Said game is Coin Dozer (what the…?), while the remaining 14 are largely made up of banking and shopping-related stuff.
The top 15 in full reads as follows:
- 1. Amazon AppStore
- 2. HSBC Fast Balance
- 3. Flipboard
- 4. Tesco
- 5. MX Player
- 6. Quidco
- 7. Coin Dozer
- 8. Google+
- 9. Google Play Movies & TV
- 10. TopCashBack
- 11. Lloyds TSB Mobile Banking
- 12. Asda
- 13. Google Books
- 14. Instagram
- 15. Tune-In Radio
“Apps have grown up,” purrs David Gosen, Nielsen’s managing director for digital in Europe. “The list shows that consumers are now seeking apps which help them with real-world tasks, not just fun gimmicks and games.”
Interesting to see the Amazon AppStore riding high. It of course offers a daily Free App of the Day. And I’m still completely stunned at Coin Dozer, which looks freakin' horrendous. Having said that, it's seemingly had over 30,000,000 global downloads. Am I missing out?