Everything Everywhere (or “EE”, for short) is currently the only UK network offering 4G data, and much has been made of the arguably extortionate price plans.
Three UK intends to go the other way, with the promise that there’ll be no extra cost to its customers for 4G. Lovely!
The network has issued a lengthy press release this morning, proudly declaring that its DC-HSPA service has reached 55% of the UK population, with a target of 80% by the end of March.
Furthermore, when Three UK starts rolling out 4G later this year, its customers will be able to enjoy the benefits without changing tariff.
"Our customers choose Three because they love the internet and know they can get great speeds and great value on our award-winning network," begins Three UK’s chief exec, Dave "Double D" Dyson.
"As we add the next wave of technology to our Ultrafast network, we've listened to our customers and thought long and hard about the right way to do it. We don't want to limit Ultrafast services to a select few based on a premium price and we've decided our customers will get this service as standard.
“With Three, it's simple, great value and Ultrafast. What you might expect from the network that was built for the internet."