Unsold BlackBerry Z10s steadily building up, analyst claims

Unsold BlackBerry Z10s steadily building up, analyst claimsI'm happy to confess that I'd quite like the BlackBerry Z10 and BB10 to succeed, or at least survive. Not because I particularly like either the Z10 or the company behind it, but simply because variety is surely healthier than a lack thereof.

Sadly, though, some analysts are already suggesting I might end up disappointed, saying unsold inventory is building up and early enthusiasm for the rebooted BlackBerry ecosystem is already fading.

One such naysayer is Pacific Crest analyst James Faucette, who claims unwanted BlackBerry Z10s are building up across UK sales channels, with inventory levels already above the norm for a device meeting its sales targets.

“Our checks indicate that as sell-through run-rates for the Z10 have declined meaningfully in the weeks following launch,” Forbes reports Faucette as writing, “we believe carriers and third-party retailers in the UK are already well above typically targeted inventory levels.

“Canadian carrier stores and retailers also appear to be rapidly approaching targeted levels, in our view.”

It's worth noting that Faucette's lack of faith in BlackBerry - formerly RIM - is far from new. After predicting in November that BB10 would be "DOA" when it launched, he continued the negative spin last month, saying he couldn't see BlackBerry making a profit based on the Z10.

The point being that everyone's entitled to an opinion, but until hard numbers emerge we shouldn't forget that's exactly what it is.

Not that Faucette isn't prepared to stick his neck out with some claimed figures of his own, which together with claims of price drops even at this early stage means he has only one recommendation to anyone holding BB stock.

“We continue to believe that the company likely shipped roughly 275,000 to 325,000 Z10s in the February quarter for the UK and Canadian markets,” his investor note reads. “Further, we estimate that the company is likely to ship one to two million units in the May quarter, with sell-through likely well below that figure.

“As such, we believe optimism around BlackBerry is overdone at current levels and would remain sellers.”

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JanSt / MOD  Mar. 7, 2013 at 16:33

€550 prepay in Ireland. Pass.
Well, the 9900 is still €499.

Is it Sprint who just skipped the Z10 to ONLY sell the Q10 once its out?

Toshi123  Mar. 7, 2013 at 17:14

Bb sold out in 2days in India, says bb CEO, emergency phone call to restuff the channels... That's reality, the rest bull.

JanSt / MOD  Mar. 7, 2013 at 17:26


Pondlife  Mar. 7, 2013 at 22:57

They must be really pleased to have a stockpile look at the trouble Google had keeping their phone available ;)

JanSt / MOD  Mar. 7, 2013 at 23:01


Pondlife  Mar. 7, 2013 at 23:06

When the Christmas rush hits they'll have all those phones ready for all the eager buyers...

JanSt / MOD  Mar. 7, 2013 at 23:31

You're laughing now; but wait when all those Android devs go BB! No more apps. Android dead. Case closed.

Pondlife  Mar. 7, 2013 at 23:34

Yeah it's a real worry for sure, and with the rest going to firefox and ubuntu and sailfish (nearly forgot name of that one) and the samsung one (have forgot the name of that one)

JanSt / MOD  Mar. 7, 2013 at 23:39

Tizen, man. Tizen! Tizen.
Yep. Clever people sell their Android now, cause later is too late. Firefox OS in particular will bomb the competition out of the pool.

Pondlife  Mar. 7, 2013 at 23:43

Oh yeah that's it, so memorable, think of the fizzy red drink and change the r to an n. Would have been more memorable if they'd taken Fanta and done the change the other way around.

Yep I think bombing will be associated with that.

......Firefox just got an update ;)

loofer  Mar. 8, 2013 at 09:11

Or... a lot of people are waiting to see what Samsung churn out next week.

JanSt / MOD  Mar. 8, 2013 at 09:29

Could be... But lets face it: Samsung could relaunch the SGS2 in pink with a new processor and sell 80 million

Pondlife  Mar. 8, 2013 at 15:18

Well I don't think they could, but it would likely sell more than the z10...

salmonmax  Mar. 8, 2013 at 17:04

Well, as usual a finance house providing great 'insight' based on...? Only yesterday read a report that said the exact opposite - sales through the roof, CPW and P4U prices increased to premium over iphone, extra production to meet demand etc. etc. Also India and Canada are supposed to be well over target.
who to believe? god knows. As I think someone on here commented on a previous article, the investment analysts have realised that their own tech opinions can swing whole markets one way or another and can short stocks to buy themselves - you can never really trust what any of them state as fact after 'checks'.

mightyforest  Mar. 8, 2013 at 19:13

how long till bonfire night, good way to easily get rid of excess

Pondlife  Mar. 8, 2013 at 19:20

Worked for wp7 I guess.

mightyforest  Mar. 8, 2013 at 19:35

it did,no ones on wp7 anymore, all wp7.5 or 7.8 :)

devvv  Mar. 23, 2013 at 00:52

well i told them from the start,sorry wrong design . i offered to help but they believed they had it under control. if people wanted a i-phone they would just buy one. as as for the q10 well is that not the design that got them in trouble in the first place?

JanSt / MOD  Mar. 23, 2013 at 08:51

well i told them from the start,sorry wrong design . i offered to help but they believed they had it under control. if people wanted a i-phone they would just buy one. as as for the q10 well is that not the design that got them in trouble in the first place?

So... ahem. Thanks.
The touchscreen-only design is no-go, because Apple did it, and the hardware QWERTY design is no-go because it got them into trouble? And they didn't want your help?

Seriously: any idea how many qwerty Ashas and Cs Nokia ship? It's not the form factor. It's
- pricing. It's the odd combo of high-end and low-end: e.g. the Bold 9900 has a camera that isn't on par with a £50 dumbphone.

- delays: BB7...delayed; then massive gaps in the AppWorld; a broken theme engine etc etc BB10 delayed... Z10 delayed - and launching even later in the US where the most vocal iOS and Android tech-bloggers in the known universe hang out.... Q10 delayed.
And while you can buy decent WP and Android handsets for £100 - £150, they try to move in with 2 over-priced high-end phones? Yes, it's the form-factor that did it, Watson.


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