Untrusting Brits too scared to make in-app purchases

Untrusting Brits too scared to make in-app purchases

We're forever hearing about how in-app purchases are the future, and that will be spending untold billions a year straight from our smartphones not too long from now.

But it seems there's a bit of a trust hurdle to be crossed first, as a new study has revealed more than one in three smartphone owners is too scared to use in-app purchasing.

The study – entitled 'The Devil is in the Details' – is the work of Stibo Systems, and takes a broad look at online consumer spending and the challenges it faces.

The lack of decent information to help Joseph Public make informed buying decisions is a common theme across the board. When it comes to smartphones, though, a full 37 per cent of consumers are turning their backs on purchases they might otherwise have made because of incomplete or out of date product info.

When we are spending, it's entertainment (32%) and grocery (24%) apps that we're trusting the most. Fashion, holidays and high value items complete the picture at 21%, 13% and 10% respectively.

“Regardless of the channel, consumers want detail and consistency when it comes to the ways in which they research and buy products,” said Mark Thorpe, Stibo MD.

Via BusinessWire

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Stelph  Mar. 15, 2011 at 13:24

Well im less scared by it, more disappointed when a developer chooses that route since (like update packs on a console) it smacks a litle of greed when you have to pay for updates rather than the devs continuing to support those who have paid for a game

Also apps that are free, but have in-purchasing to unlock most of the game are annoying, it makes it seem like the game is free but it isnt! Plus I doubt theyll ever have sales (or if they did you wouldnt be able to see it)

JanSt / MOD  Mar. 15, 2011 at 13:40

Well said, Stelph...
It reminds me of the freeware vs 'free download' problem on Windows 'app' sides... And then half-way through the install you have to agree to install 20 different browser toolbars as part of the EULA. And then, just then when you finally get to use the 'free download', you find out it's a trial or you need to buy additional packages.

Using Android's Market I came across so many apps tagged as 'free'... 'Free' being the euphemism for 'dodgy'? Bad trend!
And every time we pay online we are exposed - I can understand why people try to minimise that exposure, and why they want decent info before they submit their details yet again.
If all this makes people wary (and weary) I am not surprised.
This is one of the reasons I switched to Linux on my laptops. And the mobile app marketplace exploded so rapidly and fiercely, that so many 'niches' and loopholes came about.
Currently it is a steep learning curve for many. Coming from feature phones, exposed to appstore-hype wherever they look. After a manic party people begin to wake up and stop to think. Good.


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