We're forever hearing about how in-app purchases are the future, and that will be spending untold billions a year straight from our smartphones not too long from now.
But it seems there's a bit of a trust hurdle to be crossed first, as a new study has revealed more than one in three smartphone owners is too scared to use in-app purchasing.
The study – entitled 'The Devil is in the Details' – is the work of Stibo Systems, and takes a broad look at online consumer spending and the challenges it faces.
The lack of decent information to help Joseph Public make informed buying decisions is a common theme across the board. When it comes to smartphones, though, a full 37 per cent of consumers are turning their backs on purchases they might otherwise have made because of incomplete or out of date product info.
When we are spending, it's entertainment (32%) and grocery (24%) apps that we're trusting the most. Fashion, holidays and high value items complete the picture at 21%, 13% and 10% respectively.
“Regardless of the channel, consumers want detail and consistency when it comes to the ways in which they research and buy products,” said Mark Thorpe, Stibo MD.