USPTO rejects Apple’s iPad mini name trademark application, it’s ‘merely descriptive’

USPTO rejects Apple’s iPad mini name trademark application, it’s ‘merely descriptive’Unsurprisingly, Apple moved to file a name trademark application shortly after the iPad mini launch back in October.

However, an oddly dickish letter from the United States Patent and Trademark Office (USPTO) has come to light, essentially deeming the iPad mini name as “merely descriptive”.

The letter is dated January this year, and is shared by the slightly baffled folks at Patently Apple.

Apple is told, in no uncertain terms, that the name iPad mini cannot be trademarked, as each of its components is descriptive.

In particular, ‘i’ denotes an internet-ready device; ‘Pad’ is synonymous with ‘tablet’ (an attachment demonstrates such via third-party websites); and ‘mini’ simply refers to the device being small.

Similarly, the USPTO rejected an application for “The Breathable Mattress” in 2006, as the words retain their original dictionary definitions and “achieve no different status but remain a common descriptive compound expression”.

The USPTO also cites the “likelihood of confusion” between the iPad and iPad mini (what the..?), while rejecting the Apple product page supplied in the initial filing (a well-established and previously-accepted Apple manoeuvre when it comes to trademark applications) as invalid.

Apple has six months from the date of the letter (January the somethingth) to respond.

Read more about: Apple iPad miniiOS

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4 comments

CTPAHHIK  Apr. 2, 2013 at 18:12

Finally, someone in USPTO turned their brains on. There would have been more rejections if this would have happened sooner.

Chinese clones do not care about USPTO as abundance of iPad mini clones on the market shows.

JanSt / MOD  Apr. 2, 2013 at 18:18

i = internet ready? Like the very first iPod? ;)
Anyhoo.

matt101101 / MOD  Apr. 2, 2013 at 20:37

i = internet ready? Like the very first iPod? ;)
Anyhoo.

That bit amused me too, though the shocking levels of sense being displayed here are quite worrying...imagine if they make a habit of it oO!!

JanSt / MOD  Apr. 2, 2013 at 20:43

i = internet ready? Like the very first iPod? ;)
Anyhoo.

That bit amused me too, though the shocking levels of sense being displayed here are quite worrying...imagine if they make a habit of it oO!!


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