Earlier this morning, Virgin Media fired out a press release lifting the lid on a little something called SmartCall.
And what the heck is SmartCall? In a nutshell, it’s a smartphone app that lets you use your Virgin Media landline on the move, wherever you can find Wi-Fi. Yes, even abroad.
Virgin Media describes SmartCall as “the UK’s first WiFi calling service that allows customers to use the unlimited calls from their home phone talk plan on their smartphone”.
Depending on your Virgin Media landline package, there’s clearly potential to save a fortune. Other random thoughts: the ability to call feature phones; recipient doesn’t need Skype or equivalent. Interesting. Of course, you can call feature phones and landlines from Skype, but that's gonna cost you.
The Virgin Medians report that “extensive technical trials” of SmartCall are now complete, and “select customers” will be able to use the service on an “exclusive basis” in the “coming weeks”. It'll be opened up to all Virgin Phone customers in early 2013.
“SmartCall will stretch the home telephone cord all the way to wherever you might be, whether in a coffee shop in Cornwall or on a beach in Bali,” says Graeme Oxby, Virgin Media’s executive director of mobile and home phone.
“All you need is a home phone from us, a smartphone and a WiFi connection. This groundbreaking service will give customers even more fantastic value from their phones and is also another example of how technology can make our lives easier.”
We’ve yet to hear which platforms will support SmartCall but we’re putting our money on iOS and Android.