We'd love to leave the whole “world's thinnest phone” nonsense alone, we really would. We'd love to point out that when you start quibbling about 10ths or even 100ths of a millimetre, you really need to get out more.
But it's not everyday that you hear about a phone that's supposedly just 3.75mm thick, less than half the thickness of the iPhone 5S. That phone is the Vivo X5 Max.
It's more than a full millimetre thinner than the just-announced Oppo R5 – the current holder of the Slender Phone crown. The evidence is there for all to see – the leaked image to your left clearly confirms the X5 Max's ridiculous dimensions using a caliper.
Most normal folk will never have heard of Vivo, and will probably never set eyes on the X5 Max considering it's yet another creation from one of those foreign upstarts from China (best read in a West Country accent).
But hell, even if it's the work of a reclusive hermit in Greenland, a 3.75mm thick phone is quite the achievement in our books.
Especially when you think the ubiquitous headphone jack is 3.5mm across – and Vivo says that unlike the Oppo R5 the full-size jack will indeed be supported rather than a mini-jack or micro-USB alternative. Impressive.
The Vivo X5 Max will also feature a microSD card slot – another ommission on the Oppo R5. Courtesy of TENAA, we hear it will also have a 5.5in full HD display, a 1.7GHz octa-core MediaTek processor, 2GB of RAM, 13MP/5MP cameras and Android 4.4 KitKat.
So how has Vivo done it? Supposedly, some 90% of the phone's internals are packed around the screen rather than beneath it, so expect some serious bezel action.
The Vivo X5 Max is expected to be announced next month.