Vodafone ‘really only interested in 4G from now on’

Vodafone ‘really only interested in 4G from now on’The days of UK 4G being exclusive to EE are almost behind us, with O2 and “Big Red” Vodafone set to join the party soon - both on August 29, we now know.

It remains to be seen how keen UK consumers will be to pay for what’s proving to be a rather expensive technology, but Vodafone for one reckons 4G will be the focus going forward.

That’s the story direct from the mouth of Guy Laurence, CEO of Vodafone UK, speaking after announcing that Vodafone will launch its 4G service on the very same day as rival network O2.

The message from Guy is: the more people who sign up for Vodafone 4G, the cheaper they’ll be able to offer it.

Or, to quote Guy directly: "Vodafone is really only interested in 4G-ready smartphones from now on. The more we can sell the cheaper it becomes for the public."

Guy adds that he’s had a cheeky insight into future 4G smartphone releases, with much excitement ensuing on his part.

Vodafone is offering customers with an iPhone 5, Samsung Galaxy S3 or Samsung Galaxy Note 2 the chance to have their remaining contracts bought out at 25% of the cost – if they’re willing to upgrade to a 4G phone. Not a bad little incentive.

Read more about: Vodafone

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5 comments

satchef1  Aug. 8, 2013 at 13:50

Time will tell if that upgrade offer is actually any good. You have to trade your existing handset in to get it. Most people are then going to be looking at a £100-£150 bill to 'pay off' the remainder of their existing contract, then a more expensive price plan each month for 4G. I doubt they'll be offering any kind of special upgrade deals on 4G for the time being, and I'm yet to get word as to whether Vodafone EAP discount is available on 4G. It could wind up being a pricey upgrade.

drunken_prozac  Aug. 8, 2013 at 17:11

Perhaps they could try fixing their 3G service first? I know of many many people (my wife included) who get no internet on 3G, only hsdpa.
Luckily my wife who was a big-red customer for 14yrs has seen the light and jumped to Three, they may not have 4G yet but at least she can get online :o)

satchef1  Aug. 9, 2013 at 00:36

I never understand the 'why don't they improve 3G first?' comments. They make no sense. LTE isn't just about speed. It's a superior technology to 3G-era technologies. They aren't going to 'fix' 3G because many of the problems that users experience on 3G are inherent to the technology. Creating the infrastructure for LTE and future technologies is the only way to fix many of the problems we experience today.

drunken_prozac  Aug. 9, 2013 at 07:25

Let me explain then :-)

People who dont have 4G phones cant get online with 3G, they are paying for a service which doesnt work, this has been an issue for at least 2yrs now. You would think with the price they charge they could at least have a working service before jumping to the next technology which they can't get working correctly

satchef1  Aug. 9, 2013 at 18:10

It doesn't work because there are too many users using too much data on a system that was never designed to handle large data transfers (UMTS was designed in the late 90's). It isn't fixable. If the networks abandoned LTE rollout, service quality would drop off quickly as data requirement is currently growing exponentially.

The networks are migrating to a technology that will work from one that doesn't. There's nothing bad about that. The long-term effect will be better service, faster speeds and higher data caps, but it will take time.

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