The days of UK 4G being exclusive to EE are almost behind us, with O2 and “Big Red” Vodafone set to join the party soon - both on August 29, we now know.
It remains to be seen how keen UK consumers will be to pay for what’s proving to be a rather expensive technology, but Vodafone for one reckons 4G will be the focus going forward.
That’s the story direct from the mouth of Guy Laurence, CEO of Vodafone UK, speaking after announcing that Vodafone will launch its 4G service on the very same day as rival network O2.
The message from Guy is: the more people who sign up for Vodafone 4G, the cheaper they’ll be able to offer it.
Or, to quote Guy directly: "Vodafone is really only interested in 4G-ready smartphones from now on. The more we can sell the cheaper it becomes for the public."
Guy adds that he’s had a cheeky insight into future 4G smartphone releases, with much excitement ensuing on his part.
Vodafone is offering customers with an iPhone 5, Samsung Galaxy S3 or Samsung Galaxy Note 2 the chance to have their remaining contracts bought out at 25% of the cost – if they’re willing to upgrade to a 4G phone. Not a bad little incentive.