The Facebook Phone is back, and it has a new name too: the Vodafone 555 Blue.
It follows in the footsteps of the HTC ChaCha – the first smartphone to have a physical button devoted purely to Mark Zuckerberg's world-dominating pet project – but dishes up the socal networking goodness at an even lower price point.
There's nothing like the reality actually materialising to kill the mystery, and for us the ChaCha showing up turned the Facebook Phone from some exciting underground concept into just another mobile gimmick designed to flog electronics.
That doesn't make it any worse than any other phone, of course, but it has managed to dull our enthusiasm for the whole business a little.
And the Vodafone 555 Blue doesn't do much to try and change that. Aside from that magical Facebook button, which performs a similar contextual job to the ChaCha, you also get notifications and status updates direct from the homescreen, and you can view profiles and walls straight from the application.
There's no 3G on board, however, or Wi-Fi, and your camera is a limited 2-megapixel number. The 2.4in screen size is pretty standard sized for a full QWERTY candybar, while Vodafone is laying on the 555 with an in-house OS to keep costs down.
And speaking of which, the 555 Blue is set to launch next month for around £70.