We fully expected HTC to announce the Sensation today, and Vodafone essentially confirmed the new superphone ahead of time by posting its pre-order/registration page early. Oops.
The page was removed, but the damage had been done. Either way, HTC has gone on to give its new superphone a full reveal in all its glory, and it's every bit the high-end contender we were crying out for at Mobile World Congress.
The HTC Sensation, known as HTC Pyramid during its development, has a 4.3in qHD Super LCD screen, with an 8MP rear camera and 1.2MP on the front. It comes with 4GB of internal memory, and a further 8GB via memory card.
Perhaps most impressive is the 1.2GHz Qualcomm dual-core processor, allowing HTC to keep up with its Android rivals Samsung, Motorola and LG in the specs race.
In fact, stacking the Sensation up against its key rivals, it doesn't give much away on paper. What's more likely to make the difference is the added value stuff, and here there's certainly plenty to consider.
HTC has dished up the latest HTC Sense 3.0 overlay on top of Android Gingerbread, which adds a swathe of new cosmetic changes such as 3D-like widget effects on screen.
The latest version of Sense also bring new unlock options that enable you to unlock the handset straight into specific apps or features, rather than just the homescreen, plus new text input methods too.
Potentially the real hero feature, however, is HTC Watch, a new movie download service that will allow you to download and enjoy movies on your HTC Sensation or up to four other registered devices too, or on your big-screen via the Sensation's HDMI out port.
You're able to pause and resume downloads for added convenience, though there's no confirmation on the all-important pricing.
Vodafone has slapped up a pre-order page, and will have a limited exclusivity window when the Sensation goes on sale next month. Three has already informed us that it will be one of the other networks to jump on board when the exclusivity ends "in the summer".