Vodafone to mimic O2’s data bundles

Vodafone to mimic O2’s data bundlesVodafone announced on its forum earlier this morning that it’d effectively mimic O2’s new data strategy, with three options for users – occasional, light and heavy – and inclusive tethering.

Vodafone writes: “We've received a number of questions in the past about tethering and wanted to come back to you with an update, as there are some price plan changes in the pipeline that we think will be of interest to you.

“We'll be shortly introducing new price plans that will enable both new and existing customers to utilise tethering features as part of their data bundle on all devices which support the capability.”

The phrase “as part of their data bundle” is key there. Currently data and tethering have independent allowances on Vodafone.

The network continues: “While we can't give you the details of pricing and availability at the moment, the changes will make it easier for customers to manage their overall data use and expenditure.

“The new price plans will accommodate occasional, light and heavier data users and more information will be made available in due course.”

Clearly Vodafone is a fan of O2’s style. Sean Bean’s network currently offers three data bolt-ons, namely The Basics, The All Rounder and The Works, with 100MB, 500MB and 1GB of data respectively.

Read more about: O2Vodafone

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Andy247  May. 18, 2011 at 20:54

I know giffgaff have a really small customer base, which is the only way they're able to offer proper unlimited data, and Three can do it because they're the only network that's been designed for data, but they're both making Everything Everywhere, Vodafone and O2 look a bit ridiculous when it comes to data!

blizzard7  May. 18, 2011 at 21:17

Well we were fleeced for a long time on messages in contracts as it costs them less than a penny per text but unlimited texts is a relatively new thing. Now it's time to be fleeced on data costs.

RiTSo  May. 19, 2011 at 09:51

'it costs then less than a penny per text'

I'd question it even costing a network a fraction of a penny to process a text, picture messages at 40-50p are even more of a money spinner for them!


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