The rollout of 4G in the UK continues its steady crawl, and the latest gang to join the speedy data party is the Vodafone PAYG crew – only a year behind their pay monthly cousins.
Confusingly, despite costing a fair few bob, Vodafone opts to describe its PAYG 4G packages as Freedom Freebees. Oh for fff…
Why Freedom Freebees? Well, little to do with freebies, I’m afraid; Vodafone is using some sort of cartoon bee in its promotional material. Someone was paid to come up with this. PAID.
Your Vodafone 4G PAYG options start at £20 per month. That particular option gets you 500 minutes, unlimited texts and 2GB of data.
Moving up the ladder, £30 or £40 gets you 4GB or 6GB of data respectively – both with unlimited minutes and texts, and both with free Sky Sports Mobile or Spotify. Wait a minute; those are freebies. Maybe the marketing guys weren’t on acid after all.
In a further neat twist, you’ll get unlimited 4G data for your first 30 days, so you can gauge how much data you’re going to use each month.
Incidentally, it’s noted that Vodafone’s pay monthly 4G customers use three times as much data as their 3G brethren, though it’s arguably a chicken and egg scenario: do they use more data ‘cause they’re on 4G, or are they on 4G ‘cause they use more data?
In any case, Vodafone PAYG 4G guys don’t necessarily need to pillage the proverbial piggy in order to grab a 4G handset. The Vodafone 4G Smart Turbo is now available for £79, while the Nokia Lumia 635 and HTC Desire 610 are reasonably affordable, too, coming in at £120 and £140 respectively.