It may be slightly less glamorous, but the budget end of the smartphone market moves just as quickly as the pricey end of the scale.
Take the newly announced Vodafone Smart II. For just £70 – that's a tenner less than last year's model – you can now jump from a 2.8in screen to a 3.2-incher, plus get some Android 2.3 Gingerbread action and a jump from 600MHz to 800MHz of processing action.
Yeah, that's still sub-gigahertz class, and there's no Ice Cream Sandwich in sight, but come on – £70 really isn't much at all, is it? Besides, if the Sony Xperia Go can dish up Gingerbread with a straight face, the Smart II has nothing to feel guilty about.
In terms of a camera, well, there is one. It offers a mighty 3.2 megapixels of resolution (an increase on the original Smart's 2MP), which is probably just as well since there's only 150MB of on-board storage and a 2GB microSD card in the box.
But that can be fixed, of course, and for not much money either these days. You will have to live with some fairly chunky monkey styling, but if you close one eye and squint just a little, you'd be hard pressed to tell the difference between the Smart II and an old-school HTC Wildfire.
Plus, did we mention the price was just £70?