Re:route app: earn goodies by walking around with your phone

Re:route app: earn goodies by walking around with your phoneThis one could've come straight out of some government handbook to reduce our big fat bellies. But they've been pipped to the post by Transport for London and Recyclebank in their efforts to get us walking by promising financial incentives, and, as an added bonus, keeping us all nice and healthy.

So, here's how it works: with an app called re:route, your phone gets a route and then the GPS follows you on that route to make sure you've done it by foot. If you do, you get rewards: Vouchers from the likes of Champneys (very posh!), Marks and Spencer, Haven Holidays and Cineworld to name but a few. The marketeers reckon you could earn up to £250 worth of goodies over the course of the year if you use re:route properly.

On the face of it, re:route sounds like a nice, kind-hearted initiative to make sure we're healthy. And don't forget, more walking = less spending money on train fares; another plus.

However, this summer, TfL is pretty much desperate to keep as many Londoners off the tubes as possible because of a certain event that's taking over the city.

"Travel in London will be difficult during the Olympics, and with this app we could potentially reward people for avoiding hot spots," Rob Crumbie, marketing director for Recyclebank, told Pocket-lint. "We are planning on motivating people in different ways."

There is another nifty bonus here in that by working walking routes out, it means you can actually get routes for some journeys that are quicker to make by foot than commandeering a multitude of busses and trains.

Anyway, the re:route app is coming very soon - predictably, to iOS first. But fear not - Android and others will get a look in in the not so distant future.

Read more about: AndroidiOS

Add a comment

Pondlife  May. 8, 2012 at 19:24

Sounded good idea but implementation seems lacking

Maps are all over the place, literally; puts Angel Islington at Liverpool Street and Angel Tube just outside Buckingham Palace. Suggests 35 minutes to walk 600 yards.

Rubisco  May. 9, 2012 at 08:27

The fact that GPS data can't be faked means that there is zero chance of fraud, there will be no hacked versions of the app, and no way for gangs to set up farms in basements creaming off a government-sponsored £250 a pop.


JanSt / MOD  May. 9, 2012 at 11:05

This is stupid!
It's the kind of nonsense wearing the green coat while in fact reinforcing pointless consumerist behaviour.
Use app, walk around pointlessly...
But hey, we live in a world where Dubya tells people after 9/11 to "go shopping" to show them terrorists.... You CANNOT consume for health. You CANNOT consume for a "greener" world. But you can sure earn a buck from telling people to do so.

JanSt / MOD  May. 9, 2012 at 11:07

The preceding obviously doesn't represent Mobot's opinion or that of "mod" JanSt... it's my opinion.
You wanna be healthy? Green? Don't use your phone, take a shovel and grow some veg; start an allotment. Kiss a kitten...
The concept itself didn't tick me off, by the way; but the cynicism of bringing it in connection with the Olympics is just too much for this under-coffee-ed mod. The Olympics are a disaster for the environment, for society and probably the universe's equilibrium. It's like telling BP workers to take the bus to work for a greener image.

Pondlife  May. 9, 2012 at 12:09

That kitten doesn't want to be kissed.

The olympics are a disaster for society? Explain?

JanSt / MOD  May. 9, 2012 at 12:18

That kitten doesn't want to be kissed.

The olympics are a disaster for society? Explain?

In every country it has been used as an excuse for gentrification, re-zoning etc etc... and it's a fact that contrary to the PR only a small number of investors and property speculants profit.

For a couple of weeks of one-trick dog and pony show, people lose the housing; the already harassed (homeless etc) get even more trouble etc etc... Hey, just remember when the Olympics were in China: there's evidence that Chinese secret police were beating up British protesters IN BRITAIN! If that isn't screwy, I don't know what is!

Anyhow: mod hat on.... : great app ;)


You don't need an account to comment. Just enter your email address. We'll keep it private.