Last week it was confirmed that Apple had secured the backing of two of the four major music labels for its upcoming cloud-based music service.
Now comes confirmation that Warner Music is on board. However, it’s not entirely clear if Warner is one of the two confirmed last week, of if they’re the third of the four to shake hands with Apple.
Indeed, Apple might’ve struck a deal with all four for all we know. Those secretive gits.
Support from the record labels will give Apple a major advantage over its rivals Amazon and Google. The former has launched a cloud-based streaming service that’s effectively a digital storage locker, while the latter is reportedly struggling to reach an agreement with the music industry big wigs.
The service will allow Apple users to upload their music and stream it to various devices. With label support, Apple will be in a position to offer higher quality music streaming. At the end of the day, that’s the name of the game (to use two horrible clichés).