These stories tend to turn up at least once a year courtesy of either Carphone Warehouse or Which - this time, it's the former furnishing us. How nice of them.
Anyway, new research commissioned by CPW reckons about £5bn is wasted every year by people not being on the best phone plan for them. So, basically, we should all get ourselves down to the Carphone Warehouse to sort ourselves out with a new plan!
The data tells us that 47% of people don't know how many minutes, text and data they get as part of their plan. Which then means they end up getting stung when they go over. Or waste a load of cash paying for things they'll never use.
The upshot is that the average person wastes £194 a year this way.
Apparently there are a staggering seven million phone deals in the UK (sounds a bit far fetched to us, but hey - they've done the research).
"When the UK is facing one of the hardest financial times in living memory, it seems crazy that £5 billion is being wasted on phone bills," said Andrew Harrison, CEO of Carphone Warehouse Europe and Geek Squad.
Having teed himself up nicely, he then goes on to describe in detail how Carphone is the answer to all our problems, offering the most versatile deals at the best prices.
He added: "we’ll compare every network and phone combination and give independent advice on which deal is best. The cost of data charges is a growing issue and this is only going to increase as more people convert to smartphones. Now, with more unlimited data tariffs than anyone else, we’re in the best position to offer independent advice to ensure people don’t waste money going over their limits.’
Thank goodness for them.
Via Bitter Wallet