we7, the UK-based rival of lastfm and Spotify, has released its radio app on the Android Market. The app compiles ‘radio stations’ based on the user’s favourite artists, featuring songs by them and similar groups.
In a neat twist, the playlists are compiled and stored whenever you’re connected to 3G or Wi-Fi, meaning you can listen to the music even if you don’t have any signal (say, on the Underground, for example).
Steve Purdham, CEO of we7, told Metro: “The ultimate online jukebox requires effort - and most people just want to be entertained, which is why radio is so good. I don't think internet radio in its personalised form is a replacement for traditional radio in its current form. It's a different context. When you're on the Tube, you can't listen to traditional radio - but you can listen to we7 radio.”
The free version of the app allows the creation of up to 10 radio stations, but features adverts and there’s no specific choice in terms of what is played. For £9.99, users can upgrade to the full version, which is ad-free and allows the user to specify particular songs, albums and playlists.
An iOS version of we7 is set for release in April, with Windows Phone 7 and BlackBerry versions coming later in the year.