When you really take a second to think about some of the names given to smartphones, they’re bloomin’ awful. HTC in particular has a penchant for using arbitrary words like Raider and Rhyme. Or how about Nokia with Lumia: art created from light. Oooh, la-di-da.
A few manufacturers have recently adopted new naming conventions, and they make little to no sense whatsoever. I’m looking at you in particular, HTC and Sony.
Before I get to the bad stuff, I’d like to tip my hat to Nokia. Yeah, I know I just had a dig at Lumia, but – on the plus side – it’s gone for a plain old numeric system, where a higher number indicates a phone with higher specs. What could be simpler?
Having said that, as Nokia has already used 610, 710, 800 and 900 for its first Windows Phone-rockin’ Lumia smartphones, things might get a little crowded at the high end. Bring on the Nokia Lumia 647.
As for Apple, I’m really not enjoying the new iPad. It almost sounds a bit dismissive. “Did you hear about the new iPad?” “Christ, not another one.”
It’s also referred to (in my shipping notification, for example) as the third generation iPad. That makes much more sense to me. But, at the launch event, Apple specifically had a slide showing the price structure for the iPad 2 and – you guessed it – the new iPad. Argh!
It’s a pretty safe bet that Apple will keep the new iPad around when the fourth generation – presumably quad-core – beast arrives. Should we expect to see a slide with the new iPad and the newer iPad? Seriously.
In the absence of the Samsung Galaxy S III, HTC easily stole the show at Mobile World Congress. However, the names given to its sexy new smartphones irked me a little.
HTC One X sounds pretty cool, for my money. You can’t go wrong with an X. But what about the HTC One XL? That’s a bigger version of the same phone, right? Nope, it’s a dual-core LTE variant. Obviously.
Moving onto the HTC One V, the thing that confuses me greatly here is that it’s not the phone we’d been referring to as the HTC Ville for several months; the HTC Ville is the HTC One S. Sigh.
But at least there’s some logic at work here, right? I mean, they’re not arbitrary letters, surely? Well, the HTC One X has the highest specs, and – quite rightly – sits highest up in the alphabet, but the middle phone is the dual-core HTC One S, while the most modest offering is the HTC One V. Why, why, why? S, to me, immediately brings Small to mind, and that’s the one I’d expect to have the lowest specs.
Just as bad is Sony with it’s Xperia S, U and P. SUP?!
Call me crazy, but I’d expect the Sony Xperia S to sit in the middle (er, slightly contradicting what I just said about Small), with the Xperia P being a lower-specced offering and the Xperia U being a bit of a monster.
But no, that’d make far too much sense. The middle letter, the Xperia S, is the flagship, followed by the Xperia P, while the Xperia U is a comparatively modest affair. Honestly, where the hell did those letters come from? Some guys sat around a table, thought about it, discussed it, and decided: "Yeah, that's definitely the way to go."
Finally, we’ve got Samsung, asking us to remember that – working our way up from the bottom: Y is Young, M is Magical, W is Wonder, R is Royal/Refined, and S is Super Smart; Pro means there’s a keyboard, Plus represents an upgrade to an existing model, and – still with me? – Duos is for dual-SIM. Samsung Galaxy Y Pro Duos, anyone?
I need a lie down.