What’s in a name?

What’s in a name?When you really take a second to think about some of the names given to smartphones, they’re bloomin’ awful. HTC in particular has a penchant for using arbitrary words like Raider and Rhyme. Or how about Nokia with Lumia: art created from light. Oooh, la-di-da.

A few manufacturers have recently adopted new naming conventions, and they make little to no sense whatsoever. I’m looking at you in particular, HTC and Sony.

Before I get to the bad stuff, I’d like to tip my hat to Nokia. Yeah, I know I just had a dig at Lumia, but – on the plus side – it’s gone for a plain old numeric system, where a higher number indicates a phone with higher specs. What could be simpler?

Having said that, as Nokia has already used 610, 710, 800 and 900 for its first Windows Phone-rockin’ Lumia smartphones, things might get a little crowded at the high end. Bring on the Nokia Lumia 647.

As for Apple, I’m really not enjoying the new iPad. It almost sounds a bit dismissive. “Did you hear about the new iPad?” “Christ, not another one.”

It’s also referred to (in my shipping notification, for example) as the third generation iPad. That makes much more sense to me. But, at the launch event, Apple specifically had a slide showing the price structure for the iPad 2 and – you guessed it – the new iPad. Argh!

It’s a pretty safe bet that Apple will keep the new iPad around when the fourth generation – presumably quad-core – beast arrives. Should we expect to see a slide with the new iPad and the newer iPad? Seriously.

In the absence of the Samsung Galaxy S III, HTC easily stole the show at Mobile World Congress. However, the names given to its sexy new smartphones irked me a little.

HTC One X sounds pretty cool, for my money. You can’t go wrong with an X. But what about the HTC One XL? That’s a bigger version of the same phone, right? Nope, it’s a dual-core LTE variant. Obviously.

Moving onto the HTC One V, the thing that confuses me greatly here is that it’s not the phone we’d been referring to as the HTC Ville for several months; the HTC Ville is the HTC One S. Sigh.

But at least there’s some logic at work here, right? I mean, they’re not arbitrary letters, surely? Well, the HTC One X has the highest specs, and – quite rightly – sits highest up in the alphabet, but the middle phone is the dual-core HTC One S, while the most modest offering is the HTC One V. Why, why, why? S, to me, immediately brings Small to mind, and that’s the one I’d expect to have the lowest specs.

Just as bad is Sony with it’s Xperia S, U and P. SUP?!

Call me crazy, but I’d expect the Sony Xperia S to sit in the middle (er, slightly contradicting what I just said about Small), with the Xperia P being a lower-specced offering and the Xperia U being a bit of a monster.

But no, that’d make far too much sense. The middle letter, the Xperia S, is the flagship, followed by the Xperia P, while the Xperia U is a comparatively modest affair. Honestly, where the hell did those letters come from? Some guys sat around a table, thought about it, discussed it, and decided: "Yeah, that's definitely the way to go."

Finally, we’ve got Samsung, asking us to remember that – working our way up from the bottom: Y is Young, M is Magical, W is Wonder, R is Royal/Refined, and S is Super Smart; Pro means there’s a keyboard, Plus represents an upgrade to an existing model, and – still with me? – Duos is for dual-SIM. Samsung Galaxy Y Pro Duos, anyone?

I need a lie down.

Read more about: Apple iPad 3HTC One XHTC One SHTC One VHTC One XLNokia Lumia 610Nokia Lumia 710Nokia Lumia 800Nokia Lumia 900Sony Ericsson Xperia U

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Pondlife  Mar. 16, 2012 at 13:18

Maybe it won't be the Galaxy S3 maybe it'll be the new Galaxy S :)
I think they could use a new name altogether tbh

JanSt / MOD  Mar. 16, 2012 at 15:11

Why the girl that cut off (?) her (?) hair (?)

Pondlife  Mar. 16, 2012 at 15:19

for that matter did she bite it off.

lcurdie / MOD  Mar. 16, 2012 at 17:08

Why the girl that cut off (?) her (?) hair (?)

She was frustrated at the terrible naming conventions. Was that not obvious? :p

CTPAHHIK  Mar. 16, 2012 at 17:13

Take one Samsung, three Sony, and one HTC and you can almost spell "WASSUP"!??
Anything with an "A"?

blizzard7  Mar. 16, 2012 at 18:05

Maybe it won't be the Galaxy S3 maybe it'll be the new Galaxy S :)
I think they could use a new name altogether tbh

My vote is for Samsung Dairy Milk S.

Pondlife  Mar. 16, 2012 at 18:07

Scrap looking for an A ditch the W one and go for a Y one instead. Or probably best not.

matt101101 / MOD  Mar. 16, 2012 at 19:54

Scrap looking for an A ditch the W one and go for a Y one instead. Or probably best not.
Samsung Galaxy Y :p?

Pondlife  Mar. 16, 2012 at 20:17

cool :)

Aren't LG more likely to do the Dairy Milk?

blizzard7  Mar. 16, 2012 at 21:01

Oh ok, Samsung Universe then and its successor the Samsung Multiverse.

petermgates  Mar. 17, 2012 at 23:25

As I understand it, lumia is Spanish slang for a prostitute.

krogothnx  Mar. 18, 2012 at 09:38

to be fair, i always thought that htc explained the one xl to be a variant of the one x with lte, so it makes sense to me. you can always consider it the htc one x lacking since its dual and not quad core though.

sonys makes sense, the s in xperia s is ****. imma be bitter about the xperia s for a while now :<


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