For any smartphone OS to succeed it needs apps. A store offering the leading apps gives users access to the functions and services offered by rival platforms, but also means you’re thought of as important enough to deserve your own version of the top apps by software developers.
So good news for BlackBerry 10, then, as this week should see the arrival of a BB10 version of Whatsapp, the world’s top cross-platform messaging service.
That’s not to say the eventual arrival of Whatsapp on BB10 was ever ruled out, but the platform’s obvious association with BlackBerry Messenger may have caused a couple of bumps in the road (just my own take on things by the way, there's no actual evidence to support it).
Be that as it may, BlackBerry social media manager Alex Kinsella tweeted on Thursday a "prediction for next week" that BlackBerry Z10 users will "be downloading Whatsapp", so happier days should lie ahead.
Or happier days, anyway, as the ruling out of a Netflix app for BB10 is currently generating a fair few negative app-related headlines for BlackBerry, though mainly in the US where Netflix’s presence is strongest.