White iPhone 4 launch: tomorrow's the big day

White iPhone 4 launch: tomorrow's the big day

At last. At long, long last. As of tomorrow all those die-hards who've been holding out waiting for Apple to finally get the white iPhone 4 onto the market will get their wish, and all us mobile tech writers can finally stop writing about the blasted thing.

Apple itself has confirmed the white iPhone will be on sale from tomorrow, April 28, in a statement, ending its long, deafening silence on the subject a small matter of nine months after the handset was originally scheduled to appear.

As you'd expect, Apple doesn't say a thing about why exactly we've had to wait so long, but does roll out a quote from senior vice-president Phil Schiller saying “the white iPhone 4 has finally arrived and it's beautiful. We appreciate everyone who has waited patiently while we've worked to get every detail right.”

The handset will be available directly from Apple itself, with the networks and other online retailers set to follow in due course.

Apple's press release gives only US prices for the long-overdue handset, but they're on a par with the black model, so we're expecting the same in the UK. So much for those heavy premiums just for going for the white edition.

Read more about: iOSApple iPhone 4

Add a comment

JanSt / MOD  Apr. 27, 2011 at 16:39

The most dedicated white-fansite can be found here.
#oops I had to... the voices again.

JanSt / MOD  Apr. 27, 2011 at 16:42

Seriously though: it looks okay. I'm not a fan of white gadgets, but this is okay. Was it worth the 19852365478598612547856998412 stories and tweets and speculations?
Time will tell :p

blizzard7  Apr. 27, 2011 at 18:59

Am I the only one who thinks it's funny that it took Apple so long to just change the colour of the freaking case? Not only that but for some reason as JanSt said there's a billion stories on this.

iamdamien  Apr. 29, 2011 at 12:11

It does look tasty though. Wonder if this was a PR stunt to help generate sales when a newer model is just around the corner and the standard lull in sales before this period?
Just my thoughts...


You don't need an account to comment. Just enter your email address. We'll keep it private.