Yes, we know. The iPhone 4 is now more than halfway through its likely 12-month life cycle and the white iPhone still hasn't appeared, so it makes no sense to bring it out now.
Yet rumours to the contrary just won't go away. Depending on who you listen to, the white iPhone does in fact live after all, and is set to launch at the end of February.
Since Steve Jobs took to the stage to announce the all-new iPhone in June last year, we've been patiently awaiting the arrival of the white edition so proudly shown off on launch day. After all, the original iPhone was white, and it's the colour most traditionally associated with Apple's products.
But to this day not one single white iPhone 4 has been sold. The reasons the handset has never appeared, as with most things Apple don't want us to know about, have remained a secret. But whatever they are, there do seem to be signs which – when looked at together – suggest the lesser-spotted white iPhone could finally be approaching readiness.
Back in December, new signage was spotted in US Apple Stores claiming in the small print that “the white iPhone will be available spring 2011”. Now of course that could be the result of anything from miscommunication to old information, or even just wishful thinking. But Apple tends to make fewer of those kind of mistakes than most.
More intriguingly, the white iPhone was spotted last week in Vodafone Germany's inventory system – in both 16GB and 32GB guises. That wouldn't be much to go on by itself, but now we've just been alerted that the mythical handset has also been spotted in Best Buy's employee toolkit, the retailer's internal inventory system.
Listing the same 16GB and 32GB variations, the Best Buy page claims an in-stock date of February 27, and both models still have the same SKUs Best Buy used when taking initial pre-orders for the devices last year.
Convincing enough evidence? Probably not – or not yet, anyway. But with Apple expected to announce the new iPad at a press event in the next few weeks, what are the chances of the white iPhone sneaking onto the bill as the now-famous “one more thing” item?