This time we actually mean it. The most talked-about phone the world has never seen looks like it's finally about to make its long-overdue appearance. Yes, it's the iPhone – in white.
And this time we're not talking about half-baked rumours like a shadowy listing on Vodafone Germany or Best Buy's internal inventory system. We're talking about full-blown product pages on our own Orange and Three networks here in the UK.
But wait. Much as we'd love to get carried away with the fact that soon we'll all be jabbering away on our white iPhones just like it was 2008 again, we're not quite prepared to call this one a done deal just yet.
Select the White option, then either capacity, and in both cases you're simply told that the white iPhone 4 isn't in stock. Orange at least gives you the option to leave your details so you can be emailed when the situation changes, but neither network seems to have the faintest idea as to when that is.
So do our UK network chums have information we don't, or are they hoping – like us – that if you wish really, really hard... ?