Just recently we covered Black Eyed Peas' tech-savvy Will.i.am and his foray into consumer electronics with an iPhone-enhancing camera add-on – you know, the one that turns the Apple smartphone into a “genius phone”.
Well it's now been officially priced – and will go on sale on December 6, just in time for Santa's big mid-winter gig. But hopefully you've been saving up, as you're talking £199 just to get into the game.
The idea behind the i.am+ foto.sosho range is simple: it “takes over” the iPhone's camera capabilities, using its own sensor and flash to boost resolution to 14MP and deliver interchangeable lens capabilities. The latter is covered by standard, fish-eye, wide and zoom lenses.
There are four models in the range: the V4 and C4 (for the iPhone 4) and the V5 and C5 (do we need to spell it out?). The V model is the Vintage design that's been most regularly photographed (including the above shot), while the C or Contemporary design is more rounded and understated.
But enough of all that. The bottom line is these camera-packing iPhone docking bricks start at £199, with the Vintage one costing £299 complete with slide-out keyboard, and will go on sale from December 6 exclusively at Selfridges. Which says a lot.
It's the kind of price tag that requires not just a good idea well executed, but the kind of design that screams desirability and exclusivity. We'll let you be the judge of that, but if you do decide to throw your money at Will.i.am's one-of-a-kind techie venture, why not get all foto.sosho and send us some pics? Fo sho.
Via The Telegraph