Windows Phone 7 launched well over a year ago now, and in that time Microsoft has said a lot, and spent a lot, and achieved... well, not all that much, if we're honest.
But Redmond's efforts in the smartphone arena might end up looking like a hands-down success compared to what awaits Windows 8 in the tablet market, some are predicting.
For starters, Microsoft is giving the competition a pretty serious head start by waiting until now – or later this year, to be more accurate – to finally produce a tablet platform worthy of the name.
And when the very best efforts of Samsung, HTC, Motorola and the like can't collectively make much of a dent for Android in the iPad's seemingly impregnable dominance, you have to wonder how things are going to be different for Windows 8, an OS hitting the market from a standing start.
But this week came freshly troubling news from Taiwan's DigiTimes that the combination of Windows 8 and Intel's Clover Trail processors could see tablet prices coming in as high as £600.
DigiTimes' source reckons both Intel and Microsoft are refusing to budge on the prices they're charging vendors, and the combination could result in a tablet that's simply too expensive to be competitive.
That scenario is worse for Intel than for Microsoft, as it would simply price Clover Trail processors out of the game, but we can't help but feel there's a fairly serious reality check waiting down the line.
It's the kind of reality check Android tablet makers experienced around a year ago when it became clear that their tablets simply weren't selling at the price levels they were at. Which come to think of it is a fairly accurate barometer of just how far behind Microsoft actually is in the tablet game.