We have a whole heap of new phone sales data to digest thanks to the good folks over at Gartner, revealing the smartphone market share situation for Q1 for both platforms and manufacturers across the planet.
But while there are certainly some interesting facts to mull over, such as the fact that 100 million new smartphones were sold in the first three months of the year, the real eye-opener is that clunky old Windows Mobile is actually still outselling Windows Phone 7.
First, though, the big numbers from the Gartner report. Android is the comfortable leader in terms of total units sold, and now holds a 36% share of the world's smartphone sales, versus just 9.6% a year ago. Symbian is still in second place, but has seen a 44% hold shrink to just 27% – and much, much lower than that in markets like the US and UK.
Next up is iOS with just under 17%, which is a small increase year-on-year, while RIM has 13% and Microsoft 4%.
But note that we say Microsoft, and not Windows Phone 7, as it turns out the figure of 3.6 million units sold is for all Microsoft operating systems. Dig a little deeper and it's revealed that Windows Phone 7 itself only accounted for 1.6 million of that total, leaving a full 2 million for the effectively defunct Windows Mobile 6.5.
But though it might be a surprise to hear, the truth is Microsoft has been very selective in where it's chosen to roll out Windows Phone 7, and in a lot of markets it's still clearing Windows Mobile stock. Let's not forget, after all, that not too long ago the likes of the HTC HD2 was being held up as one of the best smartphones around, despite the limitations of the Microsoft OS running on board.
Still, it does give some insight as to why Windows Phone 7's advance has been so slow. You can't help but thinking if there were just a few more phones to choose from (including some cheap ones, and anything at all with a dual-core processor... in fact, any new phones at all on the platform), and Microsoft would market them a bit more visibly, WinPho would be a lot further down the road than it is right now.