So it turns out it isn't just Steve Ballmer who thinks Windows Mobile 7 has a bright future. Analyst firm Ovum has come out and predicted that the Microsoft OS will outstrip all its rivals to be the fastest growing mobile OS in 2011.
The prediction comes as part of Ovum's annual forecast for the year ahead as reported by news service Voxy, and is certainly controversial given the current dominance of Android and iOS.
“Windows Phone 7 will upset the status quo in the smartphone market by becoming the fastest-growing smartphone platform,” Ovum predicts.
A bold statement indeed – especially as it contradicts rival firm Canalys, who said last week that Android would continue to gain market share at more than twice the pace of its rivals.
Of course, Ovum's claim could simply refer to Windows Phone 7's growth relative to its own market share at the start of the year, but given how small that share currently is, building on it is hardly going to be difficult.
Windows Phone 7 is set for a major update next month, with copy-and-paste the headline feature that fans are looking forward to.
Android's unmistakable rise to prominence did feature elsewhere in Ovum's predictions, however, with the firm claiming the platform would overtake iOS as the favourite for developers to write apps on by the end of the year.