Windows Phone 7, not Android, to be fastest growing OS in 2011?

Windows Phone 7, not Android, to be fastest growing OS in 2011?

So it turns out it isn't just Steve Ballmer who thinks Windows Mobile 7 has a bright future. Analyst firm Ovum has come out and predicted that the Microsoft OS will outstrip all its rivals to be the fastest growing mobile OS in 2011.

The prediction comes as part of Ovum's annual forecast for the year ahead as reported by news service Voxy, and is certainly controversial given the current dominance of Android and iOS.

“Windows Phone 7 will upset the status quo in the smartphone market by becoming the fastest-growing smartphone platform,” Ovum predicts.

A bold statement indeed – especially as it contradicts rival firm Canalys, who said last week that Android would continue to gain market share at more than twice the pace of its rivals.

Of course, Ovum's claim could simply refer to Windows Phone 7's growth relative to its own market share at the start of the year, but given how small that share currently is, building on it is hardly going to be difficult.

Windows Phone 7 is set for a major update next month, with copy-and-paste the headline feature that fans are looking forward to.

Android's unmistakable rise to prominence did feature elsewhere in Ovum's predictions, however, with the firm claiming the platform would overtake iOS as the favourite for developers to write apps on by the end of the year.

Read more about: AndroidWindows Phone

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9 comments

Andy247  Jan. 18, 2011 at 15:50

I had the Samsung Omnia 7 since launch and just couldn't wait for 'basic features to be added like custom ringtones and screensavers. The possibility of Zune and Xbox Live integration was what hooked me but I've very quickly lost interest and am hoping to swap to another handset type, as long as my carrier let's me of course!

emmajk42 / MOD  Jan. 18, 2011 at 15:54

Hi Andy, welcome to Mobot, you're the first ever Mobotnik commenter :)

neon123  Jan. 18, 2011 at 16:19

With the huge amount of Android phones available, and the amount of low budget ones available at that, I don't see any way that WP7 can be the fastest growing one whatsoever.

MrRatPants  Jan. 18, 2011 at 16:22

Yeah, I've seen the minimum required specs for the 7 phones... no way they're going to get into the budget market. Android has got some pretty strong contenders in the lower price bracket.

Andy247  Jan. 18, 2011 at 18:29

@Emmajk42 - Don't tell my boss, I was meant to be working, but thanks for lettting me know :p

Andy247  Jan. 18, 2011 at 18:31

@MrRatPants - They do seem to be playing the long game, I read that WP7 minimum spec was designed so that as spec increases and the platform gains a following and gets better (hopefully) that in a year or two, these will be comparatively low spec and will allow them access to the budget market that way... but only once the platform has matured and they have a loyal following.

JanSt / MOD  Jan. 18, 2011 at 19:06

Well, sales cannot get worse. Not with Microsoft's marketing force. So coming from nowhere the growth rate will be...growing LOL

tigger80  Jan. 19, 2011 at 03:50

I cant see W phone 7, out selling android, this year, android has over taken iphone, is it is a very good os with a large range of phone at all price levels. I do hope WP7 is better than Windows mobile, which was rubbish.

bigmo7  Jan. 19, 2011 at 13:49

Don't buy it for a second tbh. Not with the phones that were announced at the AT&T conference a week or two ago. I would be surprised if Android because the preferable platform for devs by the end of the year though. oO

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