Microsoft's Marketplace app store may not be able to compete with its Android and iOS rivals in terms of apps available, but MS says it's quality, not quality that matters.
Windows Phone Developer Experience boss Brandon Watson reckons high-calibre apps deliver a better-quality experience for the end users, and allow developers to earn more from fewer downloads.
"We are a bit more holistic in terms of the behaviours we’re trying to reward in our marketplace and that sustains a higher price point,” Watson told a press briefing through the week.
“I’d rather developers sell fewer than a million downloads and get to a million dollars. If we can support a higher price point that’s good for developers.”
Despite this more selective philosophy, the Marketplace has nonetheless just reached the 20,000 app milestone, and Microsoft will no doubt be hoping the upcoming Mango update to Windows Phone 7 will help spur on the platform's app ecosystem even further.
And on that note, Watson says there are a good few yet-to-be-announced gems lurking among the 500-odd updates that Mango will be bringing to the table later this year. “There are more delighters coming,” he promised.