It's been a breathless month in the world of mobile, with practically all the big players revealing (or delaying) major platform developments that are set to play out over the coming months.
But with the big announcements themselves all made, now comes the even tougher game of staying in the news until what you've announced actually materialises.
Microsoft has already laid the groundwork by pointedly stating that we haven't actually seen most of what Windows Phone 7.8 will deliver (never mind Windows Phone 8), a repeat of how it played the run-up to Windows Phone 7.5 Mango's arrival – and did so quite successfully, it must be said.
Yet we're not sure if this is part of the officially-unofficial leak of new features, or simply a fringe WinPho development that has found its way into the spotlight accidentally. Either way, it looks interesting.
It's a curved software keyboard layout clearly designed for one-handed thumb-typing that was snapped during a Microsoft Research presentation on an HTC Trophy handset, and revealed to the wider world by WMPowerUser.
Is it being lined up as an official WP8 feature? Or just knocking about as a Promising Idea at Microsoft Research? We don't know – but we're willing to keep an open mind considering how Windows Phone 7 already has probably the best default software keyboard of the major players.
Now who was it that said we were anti-Microsoft on this site?