Windows Phone 'will only account for 2% app downloads in 2012'

Windows Phone 'will only account for 2% app downloads in 2012'It's not great news for Windows Phone - Microsoft's reinvigoured mobile OS may be gathering momentum as the weeks go by but, according to analysts, it'll only count for 2% of all app downloads this year.

This is according to ABI Research which released a study claiming we'll see 36 billion downloads (tablets included) this year but the majority (83%) will be for either Android or iOS devices. The other 15% is made up from your Badas, your Ovis, your BlackBerries and so forth.

But fancy a bit of spin? Oh, go on then:

“Although Windows Phone lags behind RIM’s BlackBerry and even Nokia’s Symbian, we shouldn’t ignore the fact that the two percent that we forecast for 2012 would be twice the share the platform achieved last year,” ABI analyst Lim Shiyang said. Microsoft is gaining momentum, but its starting point is frustratingly low.”

Nokia's Lumia 800 has been the posterboy of the WP revolution in recent months in the UK - but the next big release will see Windows upgrade to WP8. And Microsoft will clearly be hoping that that means more of us buy their devices if it has any hope of frightening Google or Apple.


Read more about: Windows Phone

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Pondlife  Apr. 10, 2012 at 22:38

Surprised that only 83% is ios and android tbh.

matt101101 / MOD  Apr. 10, 2012 at 23:34

Surprised that only 83% is ios and android tbh.
83% is higher than their combined OS market share. Means people download more apps on iOS/Android than they do on other platforms.

8.3 out of every 10 apps downloaded are for iOS or Android, that's pretty high IMO.

Pondlife  Apr. 11, 2012 at 00:02

Well there is more options to download I guess.
Ovi store is tortuous for one.
Thanks for putting 83% into more easy to understand terms ;)

pori  Apr. 11, 2012 at 15:35

Thank you for your nice article. It will help me.


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