There's nothing quite like a concept device. We know that we might be looking at something that might one day become reality, but for now we can suspend said reality and check out some cool new kit.
And so it is with the Triple Flip Phone (go on, say it 10 times quickly, we dare you) from schultzeWORKS, a quirky looking Windows Phone 7 device that actually might not fall foul of Microsoft's stringest WinPho hardware specs.
When closed up the Triple Flip Phone looks largely like any other phone, but it features flip up keypads at both the top and bottom of the screen, hence the name.
“We looked at the areas where smart phones were falling short and then delivered seven innovations to make them truly better. We had a few more, but seven was a good place to stop,” says lead designer Dave Schultze.
So what are these exciting innovations our man Dave is talking about? Helpfully, schultzeWORKS has posted a YouTube clip to answer those very questions...