Microsoft has made a lot of noise about positioning Windows Phone is a viable “third ecosystem” alongside Android and iOS, somehow trying to paint itself as some kind of free-spirited breath of fresh air alongside the money-grubbing Google and Apple.
Personally that image works for about as long as it takes me to spell out M-i-c-r-o-s-o-f-t, and it seems the general public ain't fooled either: Windows Phone has only now, for the first time, cracked a 1% market share.
Now if you've been paying attention to this sort of thing, you'll probably remember seeing WinPho pegged around the 2% to 2.5% mark in the past, but that's market share based on new device sales, rather than the overall picture for everyday use.
But the latter is surely a far better indicator of whether Windows Phone is the viable third ecosystem Microsoft wants it to be, and the figures paint a pretty clear picture.
Let's not forget, that's after Windows Phone 7.5 Mango's launch, and after the big Nokia Lumia marketing push in the run-up to Christmas. Picture 100 of your mates sitting in a room and on average just one of them will be using a Windows Phone. Not much of a third ecosystem so far, is it?