So far Windows Phone has managed to occupy just 1%

So far Windows Phone has managed to occupy just 1%Microsoft has made a lot of noise about positioning Windows Phone is a viable “third ecosystem” alongside Android and iOS, somehow trying to paint itself as some kind of free-spirited breath of fresh air alongside the money-grubbing Google and Apple.

Personally that image works for about as long as it takes me to spell out M-i-c-r-o-s-o-f-t, and it seems the general public ain't fooled either: Windows Phone has only now, for the first time, cracked a 1% market share.

Now if you've been paying attention to this sort of thing, you'll probably remember seeing WinPho pegged around the 2% to 2.5% mark in the past, but that's market share based on new device sales, rather than the overall picture for everyday use.

But the latter is surely a far better indicator of whether Windows Phone is the viable third ecosystem Microsoft wants it to be, and the figures paint a pretty clear picture.

Let's not forget, that's after Windows Phone 7.5 Mango's launch, and after the big Nokia Lumia marketing push in the run-up to Christmas. Picture 100 of your mates sitting in a room and on average just one of them will be using a Windows Phone. Not much of a third ecosystem so far, is it?

Via WMPowerUser

Read more about: Windows Phone

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7 comments

Pondlife  Apr. 30, 2012 at 11:22

Almost doubled it's market share in three months though, which is definitely something.... (0.6% to just over 1%)

JanSt / MOD  Apr. 30, 2012 at 12:35

4% in Q4 for Christmas. Then we're running out of calendar and earth. The end.

Pondlife  Apr. 30, 2012 at 12:49

Well even BB should manage til then let alone Nokia.
5% would be a sure sign of a coming apocalypse :)

Pondlife  Apr. 30, 2012 at 12:55

What with the news that Wp7 makes up 25% of the phones that Wozniak carries. oO

JanSt / MOD  Apr. 30, 2012 at 12:59

What with the news that Wp7 makes up 25% of the phones that Wozniak carries. oO hahaha

The thing is: some folks who might have bought a, gulp, WP Nokia, will buy a PureView - if just for the "different" factor. Unless, of course, Nokia make that very hard to get ;) <= that's a wink!

Pondlife  Apr. 30, 2012 at 14:54

Well they are certainly not rushing the 808 out the door are they. It won't have long on market before WP8 hits at this rate and presume they'll have made it work on that...

bettsy  Apr. 30, 2012 at 23:02

They spend far too much $$$ on marketing it, not enough on R&D for it.

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