Joe Belfiore recently promised that the Windows Phone app gap would be closed by the end of 2014, but we imagine he threw his head in his hands when it materialised shortly thereafter that the App Store now has a whopping one million live apps.
Yes, the Windows Phone Marketplace is still some way behind, with a comparatively modest 200,000 apps, a landmark confirmed by M$ itself.
The 200,000 figure is confirmed in a blog post titled Publish your apps now to take advantage of the biggest holiday season yet, which is exactly the kind of encouragement developers need if Windows Phone truly intends to close the gap.
To be fair, when Belfiore talks about catching up with the App Store and Google Play, we imagine he’s specifically talking about big-name apps as opposed to sheer volume.
And perhaps we’ll see less of a gap between release across the three ecosystems, though the App Store is still seemingly the priority. That’s because – despite Android’s dominant market share – the App Store brings in the most money.
It’ll be interesting to see how things play out, no doubt, but with Windows Phone seemingly carving out a nice little niche in the entry-level market where app purchases are typically low, it may still struggle to secure those big names.