Is Windows Phone Nokia's last chance?

Is Windows Phone Nokia's last chance?

It's amazing to think that less than five years ago Nokia was the top dog in the smartphone game – the big name everyone was afraid of.

How things have changed; now one market analyst is suggesting that the Windows Phone 7 arrangement with Microsoft could be Nokia's last chance to turn things around.

It was always going to be a tough year for Nokia after boss Stephen Elop dramatically announced in February that the company was dropping MeeGo and phasing out Symbian in favour of Windows Phone 7.

The first WP-powered Nokia is only expected around the end of the year, and it's left Nokia treading water with Symbian in the meantime. Or failing to tread water, more like.

The latest figures show that Nokia's smartphone sales are down a third, and there's no end to the pain in sight. So much so that there are question marks whether the Microsoft-Nokia partnership will ever build up any serious momentum.

“In a fast changing market, Nokia is losing ground very rapidly,” Bernstein analyst Pierre Ferragu Ferragu said. “The company lost significant market share again in the second quarter, 7pts in smartphones and 6pts in basic phones. The collaboration with Microsoft now appears to us unlikely to be successful, as Nokia’s brand is losing ground too fast.

“Android grabbed 36 percent market share last quarter vs. 11 percent a year ago and we are concerned that against such momentum, no third ecosystem will have a chance to emerge.”

Via: AllThingsD

Read more about: SymbianWindows Phone

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7 comments

efcvern  Jul. 25, 2011 at 10:51

I think that it's wrong to say they're doomed, The Win 7 Phone OS is very very good and due for massive improvements, whatever you say about nokia the actual phone hardware has always been top notch. As a big fan of WP7 I would be very pleased to buy a nokia.

JanSt / MOD  Jul. 25, 2011 at 13:35

Ah, yes ... Bernstein Analysts... of course we all know who they are ;)

JanSt / MOD  Jul. 25, 2011 at 17:23

Okay then, rant time.

Why? Why do "we" give a dang about Sanford Bernstein, Gartner etc etc? They ARE NOT analysts. They use analysis. They are economic hitmen. Mercenaries paid to disrupt markets. Not analyse and explain. No. Disruption is the game of their name and vice versa ;)
They get paid to steer corporate, ahem, lulzboats between shareholders and corporations, and between corporations and corporations. And between 'those' and us, the dupes. The shopping drones.
Those people pull 'analyses' out of thin air.
Read up on Gartner's 'relations' with Microsoft during Vista-gate. Check Bernstein's bitching about Apple's cash reserves and/or the US '4G' spectrum.

If 'we' use 'we' and 'us' here, please stop treating those financial screwballs as anything else but amoral money administrators. They do not care about Nokia or Apple or Monsanto. They will work for HTC or the KKK.
And don't counter with the 'realpolitik' argument... Cause then, hey, let's all put on the party uniforms and eat rice or sauerkraut for the rest of our existence.
Ignore the puke those dudes pour out of their business blender into our half-full or half-empty cups.
BERNSTEIN et al won't unroot your bricked Android. They won't fix your phone or your life. They invent visions for bucks. Loads of bucks.
But we are all brainwashed into accepting their warped vision of events as gospel.
Pah...

There.

Rant over.

:)
#hugs

JanSt / MOD  Jul. 25, 2011 at 17:25

NB Previous post was me minus the mod-hat. ;)

Julias  Jul. 25, 2011 at 17:50

Brandon Watson, the Senior Director of development at Microsoft, has wagered $1,000 with comic book author Scott Adams that he will favour the new Microsoft Windows Phones running the Mango update over the iPhone and or an Android offering. via techradar

JamesMcdonell123  Jul. 25, 2011 at 21:22

Adam i strongly disagree with you, there is space for a third eco system about half of mobile users have feature phones as they move towards smartphones thats a lot of market share for a third OS, By the way WP7 is an amazing OS it actually makes Android and Iphone feel outdated so i feel very strongly they will succeed , I bought the DELL VENUE PRO and its the best smart pghone ive ever bought. WP7 is modern, sleek, intuitive even i had a hard time believing that microsft made wp7 cause its damn sexy.
Cant wait for the mango update

http://www.youtube.com/watch?v=qZML1LzClT4&feature=channel_video_title

JamesMcdonell123  Jul. 25, 2011 at 21:44

Adam i strongly disagree with you, there is space for a third eco system about half of mobile users have feature phones as they move towards smartphones thats a lot of market share for a third OS, By the way WP7 is an amazing OS it actually makes Android and Iphone feel outdated so i feel very strongly they will succeed , I bought the DELL VENUE PRO and its the best smart pghone ive ever bought. WP7 is modern, sleek, intuitive even i had a hard time believing that microsft made wp7 cause its damn sexy.
Cant wait for the mango update

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