It's amazing to think that less than five years ago Nokia was the top dog in the smartphone game – the big name everyone was afraid of.
How things have changed; now one market analyst is suggesting that the Windows Phone 7 arrangement with Microsoft could be Nokia's last chance to turn things around.
It was always going to be a tough year for Nokia after boss Stephen Elop dramatically announced in February that the company was dropping MeeGo and phasing out Symbian in favour of Windows Phone 7.
The first WP-powered Nokia is only expected around the end of the year, and it's left Nokia treading water with Symbian in the meantime. Or failing to tread water, more like.
The latest figures show that Nokia's smartphone sales are down a third, and there's no end to the pain in sight. So much so that there are question marks whether the Microsoft-Nokia partnership will ever build up any serious momentum.
“In a fast changing market, Nokia is losing ground very rapidly,” Bernstein analyst Pierre Ferragu Ferragu said. “The company lost significant market share again in the second quarter, 7pts in smartphones and 6pts in basic phones. The collaboration with Microsoft now appears to us unlikely to be successful, as Nokia’s brand is losing ground too fast.
“Android grabbed 36 percent market share last quarter vs. 11 percent a year ago and we are concerned that against such momentum, no third ecosystem will have a chance to emerge.”