Here we go again. A few weeks ago it was 2014 those crystal ball-wielding analysts were confidently describing, now we have predictions even further into the murky future.
Pyramid Research reckons smartphones will account for 53% of all mobile phones sold around the globe in 2015 – fair enough – but also reckons the most popular platform of all will be Microsoft's Windows Phone.
Pyramid's latest Smartphone Forecast reckons a total of 1.46 billion smartphones will be sold worldwide this year, equating to 27% of the mobile phone total overall.
“Much of the projected total market growth in 2011 will come from the Africa and Middle East (AME) region, which will see a strong demand for low-end smartphone models, ultra low-cost handsets and dual-SIM and full touch-screen feature phones,” senior analyst Stela Bokun said in a statement.
“The main drivers of the demand in the developed markets will be the launches of a number of flagship high-end devices and new features and technologies.”
So smartphones will increase their reach this year, with developed markets pushing for new high-end tech. Makes sense to us.
Pyramid reckons that smartphone share will hit 53% by 2015, but the real eye-opener is that while Android is expected to provide much of that growth, it'll be Windows Phone surging throw the pack to take top spot in the smartphone stakes. If you say so, Pyramid...