Windows Phone to rule all by 2015? Really?

Windows Phone to rule all by 2015? Really?Here we go again. A few weeks ago it was 2014 those crystal ball-wielding analysts were confidently describing, now we have predictions even further into the murky future.

Pyramid Research reckons smartphones will account for 53% of all mobile phones sold around the globe in 2015 – fair enough – but also reckons the most popular platform of all will be Microsoft's Windows Phone.

Pyramid's latest Smartphone Forecast reckons a total of 1.46 billion smartphones will be sold worldwide this year, equating to 27% of the mobile phone total overall.

“Much of the projected total market growth in 2011 will come from the Africa and Middle East (AME) region, which will see a strong demand for low-end smartphone models, ultra low-cost handsets and dual-SIM and full touch-screen feature phones,” senior analyst Stela Bokun said in a statement.

“The main drivers of the demand in the developed markets will be the launches of a number of flagship high-end devices and new features and technologies.”

So smartphones will increase their reach this year, with developed markets pushing for new high-end tech. Makes sense to us.

Pyramid reckons that smartphone share will hit 53% by 2015, but the real eye-opener is that while Android is expected to provide much of that growth, it'll be Windows Phone surging throw the pack to take top spot in the smartphone stakes. If you say so, Pyramid...


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CTPAHHIK  May. 9, 2011 at 10:37

If Microsoft can deliver same level of experience on smartphones as they do on desktop/laptop PCs - I don't see why not.

mike209  May. 9, 2011 at 11:01

Really impressed with my WP7! I still have my iPhone 4 which I use alongside my Omnia 7, but I can see myself dumping iOS soon.

The WP7 is so fast, everything opens/plays as soon as you touch it. The only downside is the feature list, but that can only improve with future updates. iOS really needs an overhaul for the next phone. It's coming on for 5 years old now.

mike209  May. 9, 2011 at 11:02

I almost forgot about iTunes. Can't wait for the day that I don't need that anymore!!

Admin  May. 9, 2011 at 17:20

Seems to far ahead to predict and I doubt it looking at the current state of the market. However, MS has shown with the xbox that they are able to take over new markets (or at least be a serious competitor) and considering their whole future as a software OS hangs on making it with mobile they have a lot on the line.

Smiff  Oct. 13, 2011 at 18:48

So a few months ago WP7 was dead in the water, and now it's going to be #1? and (1/.27)x1.46 ~6billion is almost the population of the planet, is that really how many mobiles are now sold in one year?


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