Windows Phone’s Cortana personal assistant eyeing iOS and Android

Windows Phone’s Cortana personal assistant eyeing iOS and AndroidInterestingly, Microsoft lists Cortana as the number 1 reason to choose Windows Phone, describing it as “The most personal smartphone assistant”.

She’s set to make the leap to Windows 8 shortly, and Marcus Ash, group product manager for Cortana, reckons the next logical step is a move to iOS and Android, those platforms having significantly more market share than Windows Phone.

Before we get started, what is Cortana? In a nutshell, it’s Windows Phone’s answer to Siri on iOS, and Google Now for Android.

In Microsoft’s words: “Cortana is powered by Bing. She gets to know you by learning your interests over time. She looks out for you, providing proactive, useful recommendations.”

When Cortana lands on Windows 8, Marcus Ash figures it’d make sense for the software to know what’s going on with the user’s phone, but with Windows Phone accounting for a relatively small slither of the smartphone market, realistically it’d demand compatibility with iOS and Android.

As documented in this YouTube video, Marcus explains: “We have a bunch of Windows customers - hundreds of millions that have Windows PCs, and would love for them to have a great Cortana experience, because once they have that they will probably consider other devices and say: 'Well, I want to match them up.'

“But how do we get Android users or these other iOS users that use Windows to have a great experience?"

Of course the age-old problem applies: by giving iOS and Android users access to Cortana on their phones, that’s arguably one more reason not to choose Windows Phone. #thirdecosystemproblems

Read more about: AndroidiOSWindows PhoneWindows 8

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4 comments

JanSt / MOD  Jun. 16, 2014 at 20:03

Cortana sounds tougher than Siri... Bet she could kick its butt!

B1zarr0Prim3  Jun. 17, 2014 at 10:50

Bringing Cortana to Windows 8. Yes.
To iOS and Android. No.

JanSt / MOD  Jun. 17, 2014 at 17:16

Bringing Cortana to Windows 8. Yes.
To iOS and Android. No.

Why not? Google is a search option on WP...
BBM is available on other OSs.
Hey, I recently discovered Android installed on a phone whose hardware is much to pretty for it: the M8 :p

B1zarr0Prim3  Jun. 18, 2014 at 14:59

Bringing Cortana to Windows 8. Yes.
To iOS and Android. No.

Why not? Google is a search option on WP...
BBM is available on other OSs.
Hey, I recently discovered Android installed on a phone whose hardware is much to pretty for it: the M8 :p


Making it available to other OSes will make it one less thing that WP8 has going for it.
Android and iOS have already got their equivalents. MS should be trying to make WP8 as attractive to consumers as possible.

Imagine it now...
MS - "Hey! Buy a Windows Phone. Its got Cortana"
Buyer - "But so has this Samsung Galaxy F22"
MS - "Oh yeah, forget what we just said and we'll let Windows Phone die"

I just don't understand why they'd want to do this.
The line - “We have a bunch of Windows customers - hundreds of millions that have Windows PCs, and would love for them to have a great Cortana experience, because once they have that they will probably consider other devices and say: 'Well, I want to match them up.'
That's not how it will work. The average user will just keep using what they've got.

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