What makes something cool? It’s nigh on impossible to nail down in this fickle world. It’s probably fair to say that Microsoft isn’t very cool, for example, while Apple is. For now, at least.
Whatever Apple has, whatever it is that makes it “cool”, Steve Wozniak (the company’s co-founder alongside the late Steve Jobs) says it’s in danger of losing.
The iPhone helped to popularise all-touchscreen phones, and the tablet industry was almost non-existent before the iPad came along.
However, of late, Apple hasn’t done anything massively interesting, other than churning out relatively minor variations of existing devices. The iPad mini marks the biggest innovation (if we can call it that) in iDevices, by virtue of having a smaller screen than the iPad. Meh.
“We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy,” says Wozniak. “And ouch, it’s painful, because we kind of are losing that.”
The big man reckons Apple needs to crank things up a notch if it’s to keep its cool. He, for one, is quite excited about the prospect of the Apple iWatch we’ve been talking about for the past few weeks.
You might recall Wozniak recently said Siri was better before Apple, and he stands by that, while hoping it’s improved for the iWatch. “Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time.”
Another suggestion, as he's said in the past, is that Apple should bring iTunes to other platforms, including Android.
Wozniak currently works as chief scientist at Fusion-io, whose Fusion ioMemory platform “accelerates databases, virtualization, cloud computing, big data, and the applications that drive our economy and our daily lives.” Apparently.