We can’t help but feel that Microsoft is missing a trick with the legions of faithful Xbox 360 owners who are currently rocking iPhones and Android handsets. Many of those guys would rather punch their own mothers than even look at a PS3, so there’s already a ton of brand loyalty there.
The Windows Phone 7/Xbox Live connectivity is all a bit wishy-washy at the moment, but Microsoft is cranking it up a notch with the Xbox Companion app.
With the Xbox Companion app for Windows Phone 7, users can search the Xbox catalog for movies, TV shows, music, games and apps via their phones. Recently played apps and games are visible too.
You can also check out friend activity (friends currently online, friends you’ve battled online, etc), and compare achievements.
Last but not least, with the Xbox Companion app you can use your Windows Phone 7 handset as a controller for your Xbox, allowing you to launch content, control video playback, and navigate the dashboard.
The Xbox Companion app for Windows Phone 7 will touch down on the Marketplace on December 6. Hey, that’s tomorrow. Sweet.