The Motorola Moto G stands out like a sore thumb in the west, with entirely capable specs and a wallet-friendly price tag, but such phones are a dime a dozen over in China where the low-end is furiously contested.
Xiaomi is tipped to bring a $65 (£43ish) smartphone to market in Q1, and that appears to be what we’re looking at over at TENAA, the Chinese telecommunications authority.
At a glance, the unnamed $65 Xiaomi smartphone looks a heck of a lot like the recent Xiaomi Hongmi 2/Redmi 2.
Shared specs include a 4.7in 720p display (312PPI), quad-core processor, 1GB of RAM, 8GB expandable storage, 8MP rear camera, 2MP front camera, LTE compatibility, and Android KitKat 4.4.
Which raises the obvious question: what’s the point? Well, the processor on the Xiaomi Hongmi 2/Redmi 2 is the widely known Qualcomm Snapdragon 410. No surprises there.
On this $65 Xiaomi smartphone, however, it’s a lesser-known 1.6GHz quad-core Leadcore (who?) processor, and the low cost is ultimately why the phone is so cheap.
Processor aficionados might want to commit ‘Leadcore LC1860C’ to memory, and it’ll be the dual-core Mali T628 GPU on graphics duties.
Xiaomi has invested a whopping $16.8 million in Leadcore, so we can probably expect a slew of similar wallet-friendly devices powered by the LC1860C and variants thereof.
Again, it’s not clear what the $65 Xiaomi smartphone will be called. It may or may not become the latest addition to the Hongmi/Redmi family, but in any case, it’s sure to sell by the barrel load.
Xiaomi shipped 61.1 million handsets in 2014, a 326% year-on-year increase, while doubling 2013's revenue to $11.97 billion. In Q3 2014, it sat in third place in terms of global smartphone shipments, behind only Samsung and Apple.