A lot of people are tipping Xiaomi to make it big on the global stage over the next few years, and having snapped up former Android VP Hugo Barra, it's clear the Chinese brand is thinking similar things itself.
And if the newly announced MiPhone 3 (or Mi-3, if you prefer) is anything to go by, it's not hard to see where the optimism comes from.
Announced in Beijing this week, the Mi-3 is touted as “the fastest smartphone ever”, the kind of claim that doesn't last long even if it is true right now. Still, with everyone's attention focused on Berlin and IFA this week, Xiaomi can perhaps be forgiven for cranking the PR spin up to full blast.
The MiPhone 3 takes its cues from Samsung's Galaxy S4 in that there's two different configurations to choose from.
If you're on China Unicom you'll be getting a Snapdragon 800 containing a quartet of 2.2GHz Krait 400 cores. China Mobile users, meanwhile, are looking at a quad-core Tegra 4 with Cortex-A15 cores. It remains to be seen which setup will prevail if Xiaomi does decide to offer up the Mi3 on the global stage.
The 5in display is a standard full HD panel – no shortage of those around these days – while the fairly slim overall dimensions of 144 × 72 × 8.1mm means the Mi-3 tips the scales at a reasonably toned 145g. As for cameras, you get a 13MP/2MP combo, which is decent enough.
As you'd expect, the Mi-3 runs Xiaomi's own MIUI v5 UI, which sits on top of Android 4.2.1 Jelly Bean.
The best part, though, is the price – the equivalent of just £210 for the 16GB model or £265-odd for the 64GB. So far Xiaomi plans to extend the MiPhone 3 as far as Hong Kong and Taiwan, but we suspect it would do pretty well if the price was anything like that when it got to the UK.