So, tablet owners: how much did your tablet cost? Bet it's not as cheap as my tablet.
No, that's not a particularly sad variation on the whole “my dad is bigger than your dad” thing, it's our way of introducing the £95 Xtex My Tablet, the world's cheapest Android 4.0 Ice Cream Sandwich slate.
It's not an easy time to be introducing a new tablet to the market – especially an Android tablet. The iPad is as strong as ever, most of the big Android players have established themselves, and nobody's got any money to spend.
So maybe Xtex has the right approach, which amounts to three simple words: “sell 'em cheap”.
And you know, considering it costs $150 (or £95), the My Tablet isn't a half-bad piece of kit. It's a 7in affair as you'd expect, and comes with an 800 x 480 WVGA resolution, one of the more obvious compromises that have been made to reach such a low price.
Then again, a 1.5GHz single-core processor and 1GB of RAM are pretty good going for a bargain slab, and there's 16GB of storage, with a microSD card slot for adding more.
You get a front-facing camera too, as well as HDMI and USB ports, the latter in both standard and mini flavours, and there's Wi-Fi too for connectivity of a cable-free nature.
And with ICS (unskinned) wrapping the whole thing up, we're more than willing to forgive an outer shell that looks like it's been pilfered off a kids' stocking filler toy. You can even choose between black, white and pink.
The My Tablet has been announced for the US for now, so we've no idea whether it'll make it across the Atlantic for a UK release.
If we were Xtex we'd strongly think about it, though: in the US the My Tablet is up against the Amazon Kindle Fire, a battle that – let's face it – it's not going to win. Over here? Well, let's just say we're not sure Jeff Bezos even knows where the UK is any more.