Nokia has sent out press invites in the US for a New York launch event on July 11, with the “Zoom reinvented” tagline leaving no doubt at all what the star of the show will be.
That's right, the wait is almost over and Nokia's full PureView Windows Phone – or the Nokia EOS, if you prefer – is finally about to launch.
About time, too. The EOS-related rumours have been coming thick and fast recently, and if there ever were doubts over whether Nokia was working on a dedicated WP8 cameraphone, they evaporated a while ago.
The invite doesn't give a whole lot away other than the event details. The tagline is no doubt a reference to how the PureView sensor works, where the amount of detail recorded effectively allows for lossless digital zoom (though the details aren't as simple as that).
Assuming the final version of the EOS (and it's by no means certain that'll be its official name) is the same as the version snapped extensively over the past week or so, Nokia's achievement in cramming in the PureView camera tech into a vaguely sleek Lumia chassis is some achievement.
The Nokia 808 PureView that introduced us to Nokia's imaging wizardry early last year was a bit of a brick, while Samsung's rival Galaxy S4 Zoom announced the other day is a fairly chunky chappy itself.
By contrast the EOS looks surprisingly slender, and we can only hope that's not because serious compromises have been made to the photographic credentials we saw on the 808.
That aside, we're expecting a 4.5in 720p display, plus an all-new Pro Camera software suite for getting the most from the PureView snapper.
We'll leave it there for now, as further details will no doubt emerge as the big day approaches.