ZTE might be behind one of the UK’s most popular Android phones, but it’s a name your ordinary consumer isn’t necessarily familiar with.
That’s because the ZTE Blade – regularly touted as the most attractive Android offering in terms of value for money – goes by the name Orange San Francisco on these shores. It’s a similar story with the ZTE x990, or Orange Rio to you and me.
But that’s all set to change. ZTE is keen to increase its profile here in the UK, and it hopes to do so with the help of wireless equipment distributor Brightpoint. Essentially, it’ll be easier to grab unbranded SIM free ZTE handsets.
It’s a similar story to that of HTC. The Taiwanese manufacturer’s handsets used to be rebranded over here, and as such consumers were blissfully unaware of HTC’s quiet brilliance (see what I did there?).
Wu Sa, director of mobile device operations for ZTE UK, said: “We expect ZTE to become a household name synonymous with high quality smartphones and tablets.”
The impressive-sounding ZTE Skate – or Monte Carlo, as Orange calls it – is set to arrive later this year. It has a 4.3in display, 800MHz processor and 5MP camera.