Huawei is usually the first Chinese mobile manufacturer that springs to mind, probably because it tends to be quite mouthy (world domination, smartphone supremacy, better than Apple and Samsung) but I might have to do some rewiring in ye olde brain.
See, ZTE has become the first Chinese mobile manufacturer to hit the 500 million mark, and does so on its 15th birthday. Lovely.
The landmark achievement is detailed in a lengthy press release (Business Wire), wherein ZTE reveals that it took 10 years to reach 100 million, and just five further years to hit 500 million. Nice work.
Rival manufacturer Huawei has promised to focus on top-tier devices, and ZTE appears to be singing from the same hymn sheet, revealing a focus on “boutique” devices going forward.
ZTE will also crank branding and marketing, with “increased resources on high-end markets such as the United States and Europe”. Hey, that’s us!
The ZTE Grand S and ZTE Grand Memo in particular are earmarked for a big international push “in the near future”, after going down a storm on their home turf.
That all sounds good to me. What a pleasant little story.