ZTE Era rocks Ice Cream Sandwich and Tegra 3 (from MWC 2012)

ZTE Era rocks Ice Cream Sandwich and Tegra 3 (from MWC 2012)At this year’s Mobile World Congress we’re ushering in the quad-core era, and Chinese manufacturer ZTE is doing so a little more literally than everyone else, with the quad-core Era.

Of course, being quad-core, it’s ZTE’s most powerful smartphone to date. But that goes without saying.

ZTE Era specs include a 4.3in qHD display (960 x 540), 8GB internal storage (expandable via microSD), 1GB of RAM, an 8MP camera with 1080p video capture, a secondary camera for video calling, and Ice Cream Sandwich (Android 4.0). Not too shabby, huh?

Impressively, the ZTE Era is just 7.8mm thick, but the manufacturer allayed our concerns about battery life by explaining that the phone adopts Tegra 3’s 4-PLUS-1 quad-core architecture, which has a fifth battery saver core. Phew.

Analysts Gartner reckon ZTE was fourth in Q4 2011 in terms of shipping volumes, and the manufacturer hopes to become a firm top-three player by 2015. If the price is right, ZTE…

The ZTE Era will launch in Europe and China in the second half of the year, so it'll be beaten to the quad-core punch by the HTC One X and LG Optimus 4X HD, and possibly even the Samsung Galaxy S III. Just saying.

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JanSt / MOD  Feb. 28, 2012 at 14:19

Ha... you mentioned Gartner towards the end? Clever. You knew I'd zone out if you brought him up too early on ;)

Anyhow... what can I say: The clock is prettier than HTC's.


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