The ZTE Open C showed up at both CES and MWC earlier this year, and finally the Firefox OS-running entry-level warrior can be yours.
And true to its unconventional nature it's making its retail debut via eBay, where you can pick up a SIM-free Open C for a paltry £69.99, with delivery free of charge. It'll be available elsewhere from next month.
Unusual it may be, but actually ZTE is no stranger to flogging its wares via eBay. Last year's ZTE Open also popped up on the auction site first, and was completely sold out within three days, so it's no surprise the Chinese firm is repeating the tactic.
The Open was of course the very first Firefox OS phone, and at £59.99 was certainly priced to sell. So how does the follow-up compare in terms of what you get for your money?
Well it's a lot less chunky on the looks front for starters, being both taller and wider than the Open, but skinnier at 10.8mm thick.
The increased footprint is due to the larger 4in display, which comes with a 480 x 800 resolution. There's a Snapdragon processor inside too, but it's the entry-level dual-core Snapdragon 200 trundling along at 1.2GHz. With that comes just 512MB of RAM and a 4GB helping of storage with a microSD card slot for adding more.
A 3MP camera and 1400mAh battery completes the picture from a hardware point of view, and it's a fairly decent haul for just £70.
Of course, whether typically non-techy smartphone first-timers in the UK will be willing to place their trust in an OS they'll likely never have heard of remains to be seen.
But that's not seeing the global picture, in which the strategy of using eBay as a shopfront is a key part. John Lin, CEO of eBay Greater China, delivers the obligatory soundbite: “eBay, with its 145 million active buyers around the world, is uniquely positioned to help Chinese brands such as ZTE to reach global consumers directly and expand worldwide.”
Makes your own £69.99 seem pretty insignificant, doesn't it? Even still, if you are interested you better move quick if what happened last August is anything to go by.