So there we were praising Huawei for its £180 quad-core Honour 2 when along comes ZTE and blows it out the water with its own new cut-price Android superstar, the U950.
And when we say blow out the water, we mean this: a 4.3in Tegra 3-based smartphone with 1GB of RAM going for a ridiculously low £99.
Those waters, of course, are Chinese waters for the time being, where the first wave of 100,000 ZTE U950s will be made available on November 11 priced at 999 yuan (£99).
There's no indication whether that means only this first batch will be sold at that price, or whether ZTE is simply just stoking the anticipation fires. It's an approach that seemed to work well for the record-setting Xiaomi M1 earlier this year.
In terms of the spec, aside from the quad-core Tegra 3 processor it's understandably a fair bit more basic sounding than the Huawei Honour 2 we heard about earlier today.
Aside from that 4.3in display, which is housed in a 9mm-thick chassis, the ZTE U950 also dishes up 1GB of RAM as we mentioned, plus 4GB of internal storage, a 5-megapixel camera plus front-facing VGA cam, 2,000mAh battery and Android 4.0 Ice Cream Sandwich – a disappointment despite the price.
Don't be expecting this one to arrive in the UK, but ZTE can't really be criticised for its attention to the entry-level Android market locally, so we'll not grumble too much.