A good smartphone is about more than just its specs on paper – a point those of us claiming to know a bit about the mobile industry take great pleasure in pointing out to lesser beings.
But that doesn't mean specs aren't important. They are, and if you need the proof listen to the vital statistics of ZTE's newly announced Nubia X6 phablet and tell us they don't sound impressive.
Announced this week in Beijing, the Nubia X6 is a serious beast of a device with a massive 6.44in full HD display (though given the sheer size of the screen that's only good for a pixel density of 344ppi). A slender bezel and 7.9mm thin body at least keeps the overall dimensions moderately in check.
ZTE is initially kitting the Nubia X6 out with a 2.3GHz quad-core Snapdragon 801 processor, though this will be replaced by a 2.5GHz chip in due course, and there's 3GB of RAM to play with and a choice of 32GB, 64GB or a huge 128GB of storage.
Interestingly, both front and rear cameras come with 13MP resolutions, with the rear-facing cam featuring a 5-element lens and bright f/2.0 aperture.
The 4250mAh battery is as meaty as you'd expect, and our only real gripe with the Nubia X6 is that despite its high end credentials, 4G support appears to have been left out.
But with SIM-free prices in China starting at CNY3000 (£290), we won't complain too loudly. There's nothing yet on when the ZTE Nubia X6 will go on sale, or whether it'll be making its way to UK shores. But we can still drool a bit over the specs and hope for the best.